Michael Saylor Explains How to Invest Like a Billionaire, and Why Bitcoin Passes the Test

Michael Saylor says Bitcoin passes what he calls the Bernard Arnault test, a rule he uses to decide whether an asset deserves serious money.

The Strategy executive chairman posted the argument on Monday in a short video clip on X, urging followers to think like a billionaire before committing capital.

Saylor Puts Bitcoin Through the Bernard Arnault Test

Bernard Arnault chairs LVMH Louis Vuitton Moët Hennessy, the luxury group behind Louis Vuitton, Sephora and Tiffany & Co. The company owns 75 fashion and cosmetics labels. Forbes ranks Arnault 11th in the world with $142.3 billion.

Saylor borrows the name as shorthand for buyers at the very top of the wealth ladder. His test turns on a single question about future demand.

"Bitcoin passes the Bernard Arnault test. The Bernard Arnault test is this: I have a lot of money, what should I invest it in? I should buy something that someone richer than me, smarter than me, and more cultured than me will want to buy from me in ten years," Saylor said.

That framing steers investors away from cheap bargains. Instead, Saylor wants capital in assets that a wealthier buyer will still chase a decade later. He has pushed similar logic before, recasting Bitcoin as stored monetary energy.