Strive Inc. (NASDAQ:ASST) CEO Matt Cole hinted on Sunday that the company may report more Bitcoin (CRYPTO: BTC) purchases.
Vivek Ramaswamy-Founded Strive to Acquire More Bitcoin? Here's What the CEO Hinted at
Strive Inc. (NASDAQ:ASST) CEO Matt Cole hinted on Sunday that the company may report more Bitcoin (CRYPTO: BTC) purchases.
benzinga.com
Publisher
Oct 5, 2026 at 9:19 AM UTC · 1 min read

Key Signal
27,462 BTC Strive Bitcoin holdings
Entities
bitcoin
Market Impact
BTC+1.09%$82,145
Last Updated
11 days ago
Strive to Boost BTC Reserve?
Cole posted a chart on X, showing the company holds 27,462 BTC, currently valued at $2.37 billion, which ranks it as the sixth-largest corporate holder of the cryptocurrency.
“Strive for Amplified Bitcoin,” Cole wrote, describing the company’s strategy of offering leveraged Bitcoin exposure through its common stock, funded by preferred equity.
Mirroring Strategy and Saylor?
Cole’s post, much like its corporate treasury strategy, seemed straight out of Michael Saylor and Strategy Inc.’s (NASDAQ:MSTR) playbook.
Saylor is known for posting Strategy’s Bitcoin accumulation chart on Sundays, which often precedes purchase disclosures the following Monday.
Notably, Saylor said last week that Bitcoin treasury companies like Strive are Strategy’s allies, not rivals.
Last year, Asset Entities Inc. shareholders approved a reverse merger with Vivek Ramaswamy-founded Strive, creating a public BTC treasury company.
Price Action: As of this writing, BTC is up 1.50% in the last 24 hours to $86,465, according to Benzinga Pro.
Bitcoin moved from $76,354.8 to $82,145.2 over the last 30-day period, a gain of 7.6 percent.
Source: Kraken · NewsLayer Markets · Updated a minute ago
Strive shares were up 3.30% in Monday’s pre-market trading. The stock closed 0.27% lower at $30.03 on Friday.
Benzinga’s Edge Stock Rankings show that ASST maintains a stronger price trend over the short, medium, and long terms.
Photo courtesy: Shutterstock
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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Follow the Story
- Oct 5Vivek Ramaswamy-Founded Strive to Acquire More Bitcoin? Here's What the CEO Hinted at
- Oct 16Bitcoin Price Prediction: BTC Slips Below $81K as AlphaPepe’s $3M Presale Builds Toward The Next 50x Crypto
- Oct 16Strive buys 2,822 Bitcoin and Strategy repurcha...
- Oct 16Bitcoin ETF inflows stabilize after large outfl...
- Oct 5Vivek Ramaswamy-Founded Strive to Acquire More Bitcoin? Here's What the CEO Hinted at
- Oct 16Bitcoin Price Prediction: BTC Slips Below $81K as AlphaPepe’s $3M Presale Builds Toward The Next 50x Crypto
- Oct 16Strive buys 2,822 Bitcoin and Strategy repurcha...
- Oct 16Bitcoin ETF inflows stabilize after large outfl...
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Originally reported by benzinga.com
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