Gen Z favors ETFs and trades less than older cohorts: Binance

Net buyers by generation and product. Source: Binance

Gen Z also showed relatively little appetite for leveraged and inverse ETFs; 88.2% of Gen Z TradFi perpetual accounts recorded no activity in those products, compared with 84.5% of Millennials and 85.9% of Gen X.

Binance cautioned that its direct-equities product only reached meaningful scale in June, leaving a relatively short data window for establishing longer-term trends.

Related: Binance to restrict transactions involving HTX, 10 other crypto platforms

Binance bStocks briefly overtakes xStocks

Binance’s bStocks briefly overtook Kraken’s xStocks as the second-largest tokenized stock issuer this week, less than two months after launching. As of Tuesday, bStocks held $610.6 million in tokenized stock value, compared with $601.2 million for xStocks, according to Token Terminal data.

The positions had reversed by Friday, with Token Terminal showing xStocks at $610.7 million and bStocks at $579.6 million, representing 22.3% and 21.2% of the roughly $2.7 billion market, respectively. Ondo Finance remained the largest issuer at $971.8 million.

The broader tokenized stock market has continued to expand, with RWA.xyz tracking $2.43 billion in distributed value as of Friday, up about 5% over the past 30 days.

Tokenized stock market cap by issuer. Source: Token Terminal

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