Michael Saylor's Strategy Records $12.9 Billion Paper Profits in 7 Days

As Bitcoin (BTC) price pumped by more than 24% over the past seven days, Strategy Inc. (NASDAQ: MSTR), under Executive Chairman Michael Saylor, has seen its holdings record more than $12.9 billion in unrealized profits.

On August 21, Strategy held 840,447 Bitcoin, after acquiring 167,947 coins year-to-date (YTD), according to its official data. With BTC price having climbed by approximately $15,400 per coin over the past seven days, this company’s Bitcoin holdings recorded roughly $12,942,883,800 in paper profits during this period.

However, Strategy’s average Bitcoin cost was around $75,385 at the time of publication. As such, the company’s net unrealized gains were about $2,407,880,655, at the time of reporting.

The significant Bitcoin price rally above $75,385 has pushed Saylor’s company into profit, for the first time since May 26, 2026. Notably, Strategy’s Bitcoin trove sat on an unrealized loss of over $14.17 billion on July 1, 2026, as BTC price retested its 2026 bear market bottom.

What’s next for Strategy amid Bitcoin price rebound?

As Strategy faced intense criticism of a potential liquidity crunch amid the bear market turmoil in the first half of 2026, as Finbold highlighted, this company has since increased its focus on building its cash reserves. Earlier this week, Saylor announced that Strategy had added $150 million to its USD Reserve and repurchased $132 million of STRC, one of the company’s perpetual preferred stock.

As a result, this company lifted its cash reserves to $4.8 billion, without any Bitcoin sale or purchase. YTD, Strategy has sold nearly 6,948 BTC, according to an 8-k filing with the United States Securities and Exchange Commission (SEC).

With the company’s BTC holdings already in net profit amid its reduced sales to bolster cash reserves, Bitcoin price is well positioned to experience further bullish sentiment.

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