Facebook is giving users more control over their algorithm

Facebook is the latest social media platform to give users greater control over the algorithm that determines what appears in their feeds. 

Meta announced the launch of its new AI-powered feature, “Your Algorithm,” on Tuesday, a feature it first launched on Instagram. The new tool allows Facebook users to influence the content they see in Feed and Reels by describing their preferences in their own words using natural language. Rather than relying entirely on automated recommendations, users can now communicate directly with the platform about the topics and content they want to see more or less frequently.

According to Meta, the feature is designed to make content recommendations more relevant. Users can adjust their preferences and interact with the algorithms responsible for ranking and recommending posts, with changes reflected in their recommendations in real time.

The company has also updated Facebook’s three-dot menu, making it easier for users to manage their content preferences directly from individual posts. By opening the menu, users can access “Your Algorithm” or select the “Interested” and “Not interested” options to indicate whether particular content aligns with their preferences.